Como sucedió la "Gran Guerra Memética" para elevar a Trump a la presidencia:
World War Meme - POLITICO Magazine
Artículo interesante que explica como conspiraron las cabezas 4chaneras pensantes y como cooperaron con el equipo de campaña de Trump para convertir literalmente el mundo digital en un bastión trumpista. Esto puede marcar un antes y un después sobre como usan las distintas ideologías y grupos políticos el internet.
Resalto:
There is no real evidence that memes won the election, but there is little question they changed its tone, especially in the fast-moving and influential currents of social media. The meme battalions created a mass of pro-Trump iconography as powerful as the Obama “Hope” poster and far more adaptable; they relentlessly drew attention to the tawdriest and most sensational accusations against Clinton, forcing mainstream media outlets to address topics—like conspiracy theories about Clinton’s health—that they would otherwise ignore. And they provoked a variety of real-world reactions, from Clinton’s August speech denouncing the alt-right to the Anti-Defamation League’s designation of Pepe as a hate symbol to—after the election—the armed assault on a Washington pizzeria wrongly believed to be hiding sex slaves.
But the typical internet meme doesn’t exactly come from nowhere. Its very Darwinian life cycle often begins among thousands of other memes on a group of obscure message boards frequented by the internet’s most devoted users, mostly young men, who Photoshop captioned images for their own amusement. The most promising become popular on these boards, as users post their own variations on the theme, and end up crossing over to more mainstream platforms like Reddit and Tumblr, which are used by “normies,” or normal people, and often drive what’s popular on the internet at any given time. From there, the most successful memes start populating platforms that almost everyone uses, like Facebook, and a very select few, like LOLCats and Rickrolling,enter the cultural canon, becoming recognizable even to one’s parents.
The fighters in the Great Meme War took their intimate knowledge of this ecosystem and weaponized it, genetically engineering pro-Trump and anti-Clinton supermemes they designed to gain as much mainstream traction as possible. They juiced the rules on platforms like Reddit and created networks of fake accounts on Twitter to push the memes in front of as many eyeballs as possible as quickly as possible.Under Bannon, Breitbart mastered the art of the viral image to further its own brand. A recent Columbia Journalism Review analysis found that while images constituted only 5 percent of the posts on Breitbart’s Facebook page last year, they accounted for half of the page’s 100 most-shared posts.Parece ser que planean hacer lo mismo con otros candidatos de la "Derecha Alternativa" europeos, aunque no se si funcionará igual sin la figura "carismática" y troll de Trump:“Those message boards matter,” said Angelo Carusone, president of Media Matters for America, an advocacy group founded by Clinton ally David Brock. Carusone pointed to the boards’ role in pushing conspiracy theories about Clinton’s health and their lesser-known work trying to discredit Clinton in the eyes of black voters, in part with memes invoking her use of the racially tinged term “superpredator” in 1996. Carusone also said that the boards’ organized harassment across the internet—“raids” of other social media platforms and comment sections—discouraged expressions of pro-Clinton sentiment from people caught off guard by the vitriol. The former Clinton aide said such harassment contributed to a tendency among Clinton supporters to congregate in secret, members-only Facebook groups, where they were preaching to the proverbial choir.
Meanwhile, the meme warriors have opened up a second front in Europe, where they are applying their U.S. election experiences to help far-right parties in upcoming races in France and Germany. “We’ve built a whole team in France. We’re in the process of building one in Germany,” the white nationalist hacker Andrew Auernheimer, aka Weev, a 4Chan veteran, told me a month after Trump’s win. “We’re about to get back in the saddle. Start making trouble again.”
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He said he studied persuasion literature and evangelical street preaching to perfect his methods of converting Bernie Sanders supporters into Trump backers, and that he was in the process of recruiting volunteer teams in Germany and France to tip those countries to nationalist parties.
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